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Total: 1 results found.
Tag: Agency:42 Entertainment
Dark Knight - Viral Marketing Campaign
Dark Knight - Viral Marketing Campaign "Why So Serious?" was designed as a 360° alternate reality experience that played out over 15 months leading up to the release of The Dark Knight. Spilling out over a multitude of different platforms, this deep immersive campaign recruited the audience to become real citizens of Gotham City. Over 11 million unique participants in over 75 countries fueled th ...