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Country
Creative Concept
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Total: 22 results found.
Tag: Agency:Grey
Life Saving Dot
Life Saving Dot Millions of women across rural India suffer from breast cancer, fibrocystic breast disease and complications during pregnancy. In most of these cases, it is linked to iodine deficiency. Almost every Indian woman wears a ‘bindi’, an Indian forehead art worn with a dot. In a nation of 500 million women, this little dot can make all the difference between life and death. T ...
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The Color of Corruption
Colour of Corruption is a tool launched by the Reclame Aqui Institute which highlights, in every website, the names of elected politicians and Ministers of State that have unresolved issues with the law. With just 3 clicks you install the Colour of Corruption plugin in your browser and you're done. Then you can navigate as usual and, ...
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Payphone Bank
Turn unused pay phones on the street into coin banks. Anyone can easily access them and start saving money. When you want to save the coins you earned that day, all you need to do is simply go to a pay phone, punch in the code and put in the coins. This simple system dramatically lowers the entry barrier to having a savings account – while creating a whole new revenue stream reaching an entir ...
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Unload Your 401k
  Unload Your 401k In the 15 years since Columbine, our nation has seen over 1.4 million people injured or killed by guns, and gun companies have made more money year after year. We brought victims of gun violence together to discuss the problem and to ask: How much of the gun industry's growth is actually coming from us all? (https://www.youtube.com)    
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Visual Dictionary App
Visual Dictionary App An App that turns our everyday surroundings into a powerful learning tool. 
It offers the English name of any object and then syncs with the Cambridge dictionary to provide the user with the respective meaning and pronunciation. 
Now students can snap a picture and improve their vocabulary instantly. (http://grey.com)   Reference:http://www.visual ...
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The SEAT Taxi Fare
The SEAT Taxi Fare The fare goes down when the taxi brakes ? At SEAT already , because the braking energy recovery in our special taxis makes it possible . A great idea. In this video you learn how SEAT Enjoyneering makes the impossible possible . (www.parasol-island.com)
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Only for Children
Only for Children ANAR Foundation receives thousands of calls a day. We need more resources. With only 3 euros and you can help a child. Do not miss thisopportunity. We really appreciateyour comments. Anar Foundation has very limited resources to raise awareness of their phone number to help child andAdolescents at risk. Thanks to the publicity on media andall comments on social networks the cam ...
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Guns With History
Guns With History Debunk the perception that guns make you safer by doing the unthinkable:  opening a gun store.  But instead of showing the gun features, show the histories behind them – the suicides, homicides, unintentional and mass shootings that resulted from gun ownership. (http://grey.com)   Reference:http://action.ceasefireusa.org
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VOLVO LIFEPAINT
VOLVO LIFEPAINT LifePaint is a unique reflective safety spray aimed at increasing the visibility and safety of cyclists, and other vulnerable road users. Invisible by daylight, it glows brightly in the glare of car headlights, making the invisible, visible at night. (http://www.grey.co.uk) Reference: http://www.volvolifepaint.com/
Who Would You Give A Volvo To?
The Greatest Interception Ever | Who Would You Give A Volvo To? While a well-known and respected brand globally, Volvo was suffering from low awareness in the U.S., one of its largest markets. Though it could not make the financial commitment of a television spot during the Super Bowl, it needed an idea that would allow it to be part of the discussion of the biggest advertising day of the year.  ...
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ACH2O Panasonic
ACH2O Panasonic In Ecuador, as many other countries in the world tap water is not potable. It contains high levels of bacteria; but, because of the high temperatures a large portion of the population owns an AC. Our target audience were people who owned air conditioners that weren't aware that by installing ACH2O filtering system could save the equivalent of the needed amount of water for 1 pers ...
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Blind Trip (Ministry of Transit)
Maruri Grey Ecuador - Blind Trip (Ministry of Transit) Ecuador has everything to offer tourists, yet Ecuadorians choose to travel elsewhere and rarely travel inside. Our challenge was to cause a change of perception among Ecuadorian tourists and convince them about Ecuador’s beauties. (http://grey.com)
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"Volvo Interception" by Grey New York
"Volvo Interception" by Grey New York While a well-known and respected brand globally, Volvo was suffering from low awareness in the U.S., one of its largest markets. Though it could not make the financial commitment of a television spot during the Super Bowl, it needed an idea that would allow it to be part of the discussion of the biggest advertising day of the year. We brought forward a campa ...
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Know Your English
British Council Singapore's 'Know Your English' campaign The 'Know your English’ banner tracks the user’s natural web usage behavior of highlighting a peculiar word when reading online. By observing beyond its allocated media space, the banner is able keep up with the user’s reading activities, refresh itself in real-time and reveal the meaning behind the respective word. It also provides audi ...
3M - Petrifilm - 500 Nanometers Mail
Cannes Lions 2014 Winner / 3M - Petrifilm - 500 Nanometers Mail (Maruri Grey) Las personas que trabajan en laboratorios pasan un tercio de su vida mirando por un microscopio, así que decidimos sorprenderlos mientras utilizan este instrumento. Utilizando tecnología láser imprimimos un texto de 500 nanómetros, que es equivalente al tamaño de una bacteria, así que solo podía ser leído utilizando un ...
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Pantene - LifeCare
Cannes Lions 2014 Winner / Pantene - LifeCare (Grey Argentina) Una iniciativa para motivar a las mujeres a cuidar de sus vidas tanto como cuidar de su cabello. Campaña Gráfica de mascarilla Pantene Hydra-Repair. (http://grey.com/)
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TNT "Dallas" Gas Station 2014
TNT "Dallas" Gas Station 2014 Cannes lion gold To launch “Dallas” season three premiere they gave the fans what they want. Rebrand a real gas station in NYC, have “Ewing Energies” sell it for $1.98 a gallon and let the most powerful oil family in the U.S. infiltrate the real world to do what they do best: use cut-throat business practices to bring the competition to it ...
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Nature's Garden - Hepalive
Cannes Lions 2014 Winner / Nature's Garden - Hepalive (Maruri Grey) Scientists discovered that the liver produces a substance called Glucocorticoid that regulates your emotions. So the organ that controls your feelings is your liver, not your heart, despite what you've been led to believe. Maruri Grey Ecuador re-recorded famous songs that used the word heart, and replaced it with the word liver  ...
Magistral Medical Examination
Cannes Lions 2014 Winner / Magistral Medical Examination (Grey Argentina) Por primera vez hicimos a los hombres protagonistas. No sólo haciéndolos lavar platos, sino también demostrando que al hacerlo no corren ningún tipo de riesgo médico. (http://grey.com/)
Multicebrina
Cannes Lions 2014 Winner / Multicebrina - Having a Good Memory Has Its Benefits (Maruri Grey) MultiCbrina es un suplemento natural que avuda a mejorar la memoria y para demomstrar que una buena memoria te da beneficios desarrolamos una serie de cuñas en las que se comunicaba que podìas ganar automaticamente un premio si eras capaz de memorizar una URL. Una URL larga, muy, pero muy larga. (http:/ ...
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