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Tag: Company:Hindustan Times
You Read, They Learn
You Read, They Learn This case study outlines how Lowe Lintas and Hindustan Times launched a campaign to help tackle the problem of low levels of child literacy in India. They turned and edition of the second biggest selling English daily newspaper into a printed text book that people could cut out and give to a poor child who wouldn't otherwise have access to text books. In addition, for each c ...
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