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Tag: Company:Rexona
Rexona - Bad Timing
Rexona - Bad Timing Launch of Rexona in Vietnam coincided with World Cup. They saw world cup as a barrier rather than an opportunity because Rexona could have been easily ignored during the world's most nosiest event. There was a need to link Rexona to Football. They paired up technology that had never been seen before in Vietnam with something all men. Constantly think about, women. T ...
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