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Total: 4 results found.
Tag: Creative Concept:Customization
Price on the Jersey
Walmart’s offers showed up on the field on Fluminense de Feira jerseys during the finals of the Championship. Walmart sent the offers available each week in their stores and was been printed these offers on players’ jerseys. The next week, after the offer was changed, he played wearing another number of a different product offer. This was done with each player, who played in each game wearing a di ...
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The Peoples Beer
Several years after launch we believe BRB is still the world’s only successful beer launched with a digitally led campaign.(https://www.youtube.com)
eBay - Havas Worldwide Australia
eBay Cannes case study - Havas Worldwide Australia Working with eBay’s developers, Havas modified their search algorithm on a themed microsite to deliver results based on two search terms rather than one, creating pages of truly unique gift ideas. To create content, TVCs and drive earned media, they showcased two mums who have a really tough time buying at Christmas, and helped them find pr ...
AUDIO BOUTIQUE - MUSIC BOX
Video Case - AUDIO BOUTIQUE - MUSIC BOX There's a perfect soundtrack for each type of job. Audio Boutique developed a mailing for some of the main Brazilian creative directors: a music Box with a soundtrack completely out of context: a funk song from Rio de Janeiro in honor of the ballerina. At the end of the song the creative directors found out the prank with a customized message in the lyrics ...
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