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Total: 253 results found.
Tag: Industry:Advertising
Nike - República Popular do Corinthians
Nike - República Popular do Corinthians O trabalho “Nação Corinthiana”, com seus 30 milhões de torcedores, foi transformar o Corinthians numa nação de verdade, com certidão de nascimento, RG, passaporte, carta magna, carta de anistia, bandeira e até moeda própria. A faixa presidencial da República Popular do Corinthians empossou Lula, em 1º de setembro de 2010, data do centenário do clube, como  ...
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Fiat Street Evo App
Fiat Street Evo App Fiat Street Evo it's an app that recognizes traffic signs and transforms them into features of the new Punto Evo. The app recognizes traffic signs as if they were QR codes and it associates each sign with a feature directly related to that sign. But it's no fun just reading a catalogue. That's why Street Evo was actually a game. To get people to use the app, we hid  ...
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McDonalds "Pick N' Play"
McDonalds "Pick N' Play" Interactive - Experiential Outdoor Ad McDonald’s last year has launched a new interactive outdoor campaign that has ditched the QR code for a billboard that can be controlled by nearby fans on their mobile devices. The users’ smartphone technology identifies their location and they are able to engage directly with the game — after 30 seconds, standing a chance to win McD ...
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Peugeot: Air Bag Case
Peugeot: Air Bag Case With the title: “Hit here hard and find out why the new Peugeot 408 offers much more safety”, the ad came with an enclosed mini airbag that would inflate with impact – as a reference to how this safety feature works. The magazine’s readers had a unique and surprising experience. Besides putting safety on the spotlight, new Peugeot 408’s main benefit, the ad was respons ...
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Pringles Crunch Band
Pringles Crunch Band - Case Movie Crunch Band is the app that enables anyone to play like a rock god. At the tap of the bottom, you turn your smartphone into a guitar, drum or bass. Unlock new instrument by scanning Pringles barcodes and transfor tube into a speaker. (http://www.cpbscandinavia.com/)  
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Take the Car
Take the Car - Casemovie In spring 2011, we we're asked to shed some light on Peugeot's cabs, the 207 CC and 308 CC, as well as their sports car RCZ. To really make people take a good look at these beauties, we reinvented a car salesman classic. (https://www.youtube.com/)
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Garanti - The Last Person on Earth
Garanti - The Last Person on Earth - Case Video In an attempt to increase the numbers of its customers using online banking, Garanti Bank identified those customers in its database who still hadn't logged on, and targeted them with a personalized video campaign. Clients were sent an email, which when they opened linked to a video of a TV news flash - announcing them as the last person on ea ...
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Volkswagen BlueMotion Roulette
Volkswagen BlueMotion Roulette For å synliggjøre hvor drivstoffgjerrig en Volkswagen Golf BlueMotion virkelig er sendte vi den nordover fra Oslo på E6 og lot brukerne gjette hvor den stoppet. Ved bruk av Google maps gjorde vi hele E6 om til et gigantisk rulettspill. Når alle hadde plassert ut sine tips sendte vi Golfen nordover. Golfen var utstyrt med to sjåfører, tre gps-sendere og en hel  ...
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Philips Carousel for Cinema 21:9
Philips Carousel for Cinema 21:9 TV - How they did it Carousel is an online advertisement launched in April 2009 by Philips to promote Philips Cinema 21:9 LCD televisions. The 139-second (2m19s) piece is a continuous tracking shot of a frozen moment after an armoured van heist gone wrong, with robbers dressed in clown masks holding a pitched battle wi ...
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ShockingBarack | Brammo
ShockingBarack | Brammo With no advertising/media budget, we launched and established the BRAMMO brand. At this time, America was facing the Oil crisis. And of course the infamous journey of the Big Three automotive CEOs from Detroit to DC, asking for bailout funds. While they took private planes for $20,000 each. So we retraced their journey but instead of private planes, we rode electric motor ...
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Eddy Terstall Twitflicks
Eddy Terstall Twitflicks | www.adzag.co Eddy's TwitFlicks is a spontaneous action where movie lovers of Netherlands with a simple tweet and a donation of your choice to help with the realization of the new film by Eddy Terstall , " Deal." To thank you for your donation Eddy makes a movie which you have conceived the idea as a donor. (http://www.eddystwitflicks.nl/)
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Obermutten. A little village goes global.
Jung von Matt/Limmat: Obermutten. A little village goes global. A campaign dedicated to the little and lovely mountain villages in the Canton of Graubünden, Switzerland. Not long ago, it was still peaceful in the small Swiss mountain village of Obermutten. This idyllic settlement of a mere eighty residents was known to virtually no one save a few hikers passing through now and then. Now som ...
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Harvey Gabor - Re-imagining Coca-Cola
Project Re: Brief - Harvey Gabor - Re-imagining Coca-Cola, "Hilltop" With the help of Billy Davis and Roger Cook, this line became a song and was recorded by The New Seekers, a popular British singing group. However it was art director Harvey Gabor’s idea to create ‘The First United Chorus of the World’, transforming Backer’s song into a joyous celebration of unity and resulting in one of the mo ...
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Visit Japan - Post from Japan
Visit Japan - Post from Japan Since the catastrophe in spring 2011 Japan have lost 36 percent of their tourists. In order to bring them back Japan need to show that now, one year later, it's both a safe and beautiful country to visit. We created a campaign where we get existing tourists to share their photos to the rest of the world. And thereby helping Japan to change its image. (https://vimeo. ...
Generous Store
Generous Store To reconnect their brand with generosity and inspire people to see the positive effects of being generous Danish chocolate brand Anthon Berg opened the world’s first chocolate store where you couldn’t pay with cash or credit cards, just good deeds. The pop-up store was only open for a day and had people queuing up for one and a half hours to make generous promises towards a friend ...
Carvalho Hosken - The Social Home Tour
Carvalho Hosken - The Social Home Tour Criamos o Social Home 2.0. Os visitantes agendavam a visita ao apartamento decorado, usando seus logins do Facebook. Isso nos dava acesso a álbuns de fotos, páginas curtidas, vídeos compartilhados, bandas preferidas e outras informações de seus perfis. O apartamento, então, era automaticamente personalizado com as memórias afetivas de cada vistitante. (http ...
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Cow & Gate: Supergroup
Cow & Gate: Supergroup. Creative News Over half of all new mums feel under pressure for their baby to achieve significant developmental milestones early. Cow&Gate believes that growing up should not be rushed, what matters is nurturing little personalities. (http://www.betc.co.uk/)  
IKEA - moving the store
IKEA - moving the store IKEA in Bergen, Norway was about to move to their new location, a brand new store only 300 meters away from the old one. They asked to IKEA to make a campaign for the store-opening that would engage the people of Bergen to show up at the new store.(http://www.smfb.com/)
Gillette Venus Tag the Weather case study
Gillette Venus Tag the Weather case study Hur säljer man rakhyvlar för kvinnor i ett land där man bara kan visa benen halva året? Man ser till att ju sämre vädret är, desto billigare är det att köpa rakhyvlar. (http://saatchi.se/)  
The Speed Camera Lottery
The Fun Theory award winner - The Speed Camera Lottery The winning entry of the Fun Theory Award, submitted by Kevin Richardson, USA. Can we get more people to obey the speed limit if it is fun to do? This was the question Kevin's idea answered and it was so good that Volkswagen, together with the Swedish National Society for Road Safety, actually made this innovative idea a reality in Stockholm ...
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