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Total: 126 results found.
Tag: Industry:No Profit
A Million Reasons to Believe in Thailand
[Hi-Res] A Million Reasons to Believe in Thailand [2 Gold Cannes Lions & FOMA Winners 2013] Coca Cola as the ambassador of “Happiness” wanted to reverse the tide of bad news, inject positivism and uplift the country’s mood. The campaign did more than just raise the bar for media creativity; instead, Coca-Cola Thailand raised the morale of the whole nation bringing back happiness to the “Land ...
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Life-saving Cable Project
Life-saving Cable Project To prompt blood donations, Y&R created and patented an innovative cable which allows people to donate energy from one phone to another. The message is simple: “Donate energy to save a phone. Donate blood to save a life.” (http://yr.com/)   Reference: http://lifesavingcable.com/
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WWF Ant rally
WWF Ant rally (Case Study) “Help” and “Ban the saw” – these are some of the slogans held aloft by hundreds of thousands of ants in a demonstration for the preservation of their habitat. An unusual protest march for the nature conservation organization WWF. (http://www.bbdo.de/en/)
DDB Mudra's campaign for 'Aarambh'
Cannes Lions 2013: DDB Mudra's campaign for 'Aarambh' This campaign is a good example of a integration in a different way. Not typically through their use of marketing channels but through what it is actually portraying. This advert is an example of product design as well as a campaign to help school children, in less economically developed countries, have sufficient equipment and supplies for t ...
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UNICEF | Tap Project
UNICEF | Tap Project
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