Gold Mobile cannes Lions 2014 / PAY PER LAUGH
The Teatreneu club in Barcelona has introduced the system. It’s a response, reportedly, to a spike in Spanish government taxes on theatre tickets, which has scared audiences off live performance. This pay-per-laugh wheeze draws on facial recognition technology. A tablet is fitted to the back of each seat, which reads audience members’ facial expressi ...
P&G Muti-Screen campaign with Messi is Head & Shoulders above the rest
Head & Shoulders wanted to generate awareness & engagement of the new Head & Shoulder Mentol Fresh version recently re-launched with the brand's ultimate celebrity endorser, soccer superstar, Lionel Messi. In that context Microsoft as content partner generate a multi-screen platform called "Rumbo 2014" w ...
PHARRELL WILLIAMS - 24 HOURS OF HAPPY
For the International Day of Happiness 2015, Pharrell Williams and the United Nations Foundation invited everyone to join a global HAPPY PARTY, spread happiness, and demand climate action. Thousands of happy people from all over the world joined in, creating their very own shareable GIFs and dancing along to "Happy" by Pharrell. Not only that - the ...
bloguerrilla - Guerrilla Marketing
An unconventional blog to talk about Street, Ambient, Ambush, Viral, Buzz and Guerrilla Marketing. (https://www.youtube.com/)
