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Total: 40 results found.
Tag: Level:Market level - Changing the target
BMW - Flash Projection
BMW - Flash Projection Serviceplan Munich used the after image effect for a completely new brand experience. This advertisement did not use direct visible logo and by doing so it creates more intense connection with the target. This advertisement was shown on cinema and after the advertisement ends, audience were asked to close their eyes and they were surprised to see BMW logo.
Going to like by likes
Going to like by likes AXA bank had new card for young people, Maxi Prepaid. You can't exceed your credit limit and you & your parents can charge your card from a distance. In "Going Like By Likes" they sent a young guy with a mission to complete 7 challenges but he did not have any cash and he was supposed to earn his budget by getting likes on his Facebook timeline, each like gave him $1.  ...
The World's Biggest Hug
The World's Biggest Hug Monumenta launched True affection campaign in Brazil to raise public awareness on the issue of Child Sexual Abuse. HUG was chosen as a symbol of campaign to demonstrate people's involvement
The EVOC Indestructible Billboard
The EVOC Indestructible Billboard Publicis Munich has produced a stunt in the streets of Berlin for outdoor sports brand EVOC to highlight the protective nature of their backpacks. The EVOC backpack absorbs up to 80% of any impact to the back. Passers-by were invited to punch a backpack on an “Indestructible Billboard”. Link to full case: https://publicisworldwide.wordpress.com/2012/ ...
Samusocial - Replace Your Voicemail
Samusocial - Replace Your Voicemail  Samusocial welcomed individuals to supplant their phone message with a homeless person’s supplication for help. To do as such, we welcomed four homeless peoples to record their one of a kind message in which they brought issues to light about the action.
You Are My Son
You Are My Son Lowe SSP3 Colombia has launched its latest new campaign for the Colombian Ministry of Defence, with the continued objective of encouraging FARC Guerrillas to demobilise and return to society. ‘You are My Son’ is the follow up to the multi award winning ‘Operation Christmas’, ‘Rivers of Light’ and last year’s ‘Operation Bethlehem’. Again utilising intelligence from the MOD and the  ...
NAB Break up
NAB_ Break up National Austrialian Bank   Australians have always believed their four biggest banks, Commonwealth, ANZ, Westapc and NAB, work together fixing fees and eliminating competition. This perceived collusion goes to the heart of the well worn catchcry “All banks are bastards” or at the very least seeing them as out of touch and arrogant. NAB, like the other banks, needed to add ...
SWEETIE
TERRE DES HOMMES NETHERLANDS - SWEETIE case study Terre des Hommes Netherlands raises the alarm about a largely unknown, but quickly spreading new form of child exploitation that has got tens of thousands victims involved in the Philippines alone: webcam child sex tourism. In less than two and a half months Terre des Hommes researchers were able to identify over 1,000 adults who were willing to  ...
Engineer Challenge for SNCF
Engineer Challenge for SNCF by TBWA & DAN PARIS - Case Study The most serious game ever designed, to recruit the best engineers for French railway company SNCF. (https://www.youtube.com/)
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Nature's Garden - Hepalive
Cannes Lions 2014 Winner / Nature's Garden - Hepalive (Maruri Grey) Scientists discovered that the liver produces a substance called Glucocorticoid that regulates your emotions. So the organ that controls your feelings is your liver, not your heart, despite what you've been led to believe. Maruri Grey Ecuador re-recorded famous songs that used the word heart, and replaced it with the word liver  ...
The Best Job In The World
Tourism Queensland | The Best Job In The World Pdf Case 1. Best Job 2. Best Job Case IABIAB
The Coca Cola Friendship
The Coca Cola Friendship
PUMA Hardchorus Case Study
PUMA Hardchorus Case Study
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Molla l'osso
La banda di Molla l’Osso: l’affascinante Clarissa Tami, il brillante Tabellone e la simpatica cagnolina Clio propongo ogni giorno un’appassionante sfida fra 4 concorrenti: i famelici e agguerriti 'rubaossi'. Al montepremi giornaliero si può aggiungere un jackpot che cresce di puntata in puntata e per portarsi a casa l’allettante bottino i 'rubaoss'i devono misurarsi con i nove giochi proposti qu ...
Linea Rossa
La RSI mette a disposizione dei giovani due momenti attraverso i quali esprimere le proprie idee e al pubblico uno strumento per scoprirle e – soprattutto – capirle, anche con l’aiuto e i stimoli di un ospite istituzionale. Sedici ragazzi dai 18 ai 22 anni dibattono su temi d’attualità che spaziano dalla politica, alla scuola, all'economia, al tempo libero, arrivando ad argomenti più frivoli e l ...
Generation
Generation è un gioco a premi che coinvolge tre concorrenti di una stessa famiglia, rappresentanti ciascuno di una generazione diversa. I tre concorrenti, laddove previsto dal regolamento, potranno inoltre essere aiutati nel gioco da parenti e amici presenti alle registrazioni in qualità di pubblico. Composto di cinque giochi con contenuti generazionali. Solo la collaborazione e l’unione delle ...
Kidpreneurs
Penetrare il mercato dei piccoli con una campagna mirata ai giovani imprenditori. Con l’apertura di un conto ‘Easy Blue’ al giovane cliente le viene regalato una 24ore con materiale per stampare: adesivi, volantini, biglietti da visita. Per iniziare il proprio business si deve registrare sul sito www.bizznizz-postbank.nl, decidere il tipo di business, scegliere il suo nome, creare il logo, stamp ...
Beneful - Dog Advertising
To promote their new dog food Beneful turned to the final customer, the dog for company. With a thousand columns billboard covered with billboards paté flavored with dog. Releasing the smell of the product every dog brings his master to look at the billboards. Being one thing out of the ordinary one tries to understand why he is so attracted to Fido.