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Total: 249 results found.
Tag: Topics:Brand Marketing
The Broadcast Made for You
The Broadcast Made for You Itau bank created first 100 percent partial broadcast in the history football keeping in mind the fact that Brazilian are crazy about football and even crazier about their teams. The match was broadcasted on two different channels for different teams. The broadcast was announced on social media, TV and radio. This campaign got a very good response and supporters of dif ...
The Billboard that turned into wrapper
The Billboard that turned into wrapper Keeping in mind the fact that Christmas is the best time for open happiness Ogilvy & Mather created an outstanding campaign for Coca Cola in USA. During Christmas, they had this innovative idea of turing outdoor poster into gift wrapper.
BMW - Flash Projection
BMW - Flash Projection Serviceplan Munich used the after image effect for a completely new brand experience. This advertisement did not use direct visible logo and by doing so it creates more intense connection with the target. This advertisement was shown on cinema and after the advertisement ends, audience were asked to close their eyes and they were surprised to see BMW logo.
The North Face 'Red Flags'
The North Face 'Red Flags' SHANGHAI, 23 March 2012 – Outdoor sports gear and apparel company, The North Face®, has again teamed up with Ogilvy & Mather Shanghai to create an exciting new 360 Degree campaign produced in collaboration with O&M Advertising, OgilvyOne and Ogilvy PR. Addressing urban consumers’ increasingly stressful, hectic, and often sedentary lives, The North Face’s “Go Wi ...
Incredible sharpness - WMF
Incredible sharpness  In 2013 WMV wanted to increase their sales of knifes. It was a difficult challenge fro them as most of their customers were based online and check the reciepes on blogs, communties etc. WMF came with the first HTML 5 banner which slices the web browser into peieces which shows that how shaprf their knives are.  
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At IKEA every day is different
At IKEA every day is different consumers in holland still think that ikea stands for the billy, the lack table and the ps cabinet. but there’s a lot more variation at ikea. in fact, the swedish furniture store has so much to offer that you can tell something new every day. and that’s exactly what we did in our latest tv-campaign.
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Going to like by likes
Going to like by likes AXA bank had new card for young people, Maxi Prepaid. You can't exceed your credit limit and you & your parents can charge your card from a distance. In "Going Like By Likes" they sent a young guy with a mission to complete 7 challenges but he did not have any cash and he was supposed to earn his budget by getting likes on his Facebook timeline, each like gave him $1.  ...
Daffy's Virtual Peep Show
Daffy's Virtual Peep Show We drew Times Square traffic into the new Daffy’s Store by communicating the off-price retailer’s high fashion, low price position. Creating a peep show enabled us to show customers what %80 off REALLY looks like. Link: http://devitoverdi.com/daffys-peep-show/
Oreo Daily Twist
Oreo Daily Twist As part of the 100th birthday celebration, this real-time effort captured current events through the lens of an OREO illustrating milestones, news, celebrations and pop-culture conversations for 100 straight days. Link: http://www.fcb.com/our-work/daily-twist
The EVOC Indestructible Billboard
The EVOC Indestructible Billboard Publicis Munich has produced a stunt in the streets of Berlin for outdoor sports brand EVOC to highlight the protective nature of their backpacks. The EVOC backpack absorbs up to 80% of any impact to the back. Passers-by were invited to punch a backpack on an “Indestructible Billboard”. Link to full case: https://publicisworldwide.wordpress.com/2012/ ...
DomiCopter for Domino's Pizza UK
DomiCopter for Domino's Pizza UK  Domino's used drones to deliver pizza in an attempt to re arrange their fans and followers.
HELLMANN'S RECIPE RECEIPT
HELLMANN'S RECIPE RECEIPT Most people still think that mayonnaise is only good for sandwiches. Hellmann's has already been teaching the different uses of mayonnaise but the biggest challenge was point of sale. So they introduced this innovative idea of Recipe Receipt where a custom recipe was generated on the receipt including all other ingredients purchased.  
Valentine's flight
Valentine's flight  With approximately 63 destinations throughout South America, GOL Airlines has evolved into one of Brazil’s largest airlines. Attuned to the needs of its customer base, GOL Airlines continuously strives to expand and improve customer amenities. Because Internet connectivity is not available on its aircraft, the company realized that passengers needed an onboard  ...
Honest Tea - The Most Honest City In America
Honest Tea - The Most Honest City In America At Honest Tea we’ve always been curious to see if the rest of the country feels as strongly about honesty as we do, so we developed a social experiment to find out if people would pay for their beverages on the honor system if no one appeared to be watching. The results might surprise you. Link: https://www.honesttea.com/nationalhonestyind ...
How a regular guy invented a lifesaving car option
How a regular guy invented a lifesaving car option Every summer, an average of 20 forgotten children in Europe die from heat stroke inside a car. It can literally happen to anyone. But you never expect something like this would happen to you. Until it's too late. Kenny Devlieger, a regular guy and father of two sons, invented a car option that watches over your child like a guardian angel. He c ...
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Burberry Kisses: A Google Art, Copy & Code Project
Burberry Kisses: A Google Art, Copy & Code Project Burberry wanted to immerse millennials in the rich heritage of their 157-year-old brand by using technology to reach them on an emotional level. Our challenge was to bring the romance of Burberry into the digital space in order to spark a connection with a new generation. Link to full case: https://www.thinkwithgoogle.com/campaigns ...
Nomad Invisible Ramps
Nomad Invisible Ramps LOLA has launched a call to action for skaters to take back their cities with a new video made in collaboration with Nomad Skateboards and Sick of Bean Fest. The Nomad Invisible Ramps were a series of skateboard ramps camouflaged and placed around the city of Madrid for skaters to ride on. From afar it looked like the skaters were riding invisible ramps and you can see the  ...
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Invite - Guldbaggen
Invite - Guldbaggen In a country characterized by Lutheran zeal and social utopia, the nowadays-mandatory film gala appeared comparatively late. Not until 1964, Swedish filmmakers were first awarded for outstanding contributions. It took an inventive aristocrat, Vienna-born Jew Harry Schein, to make the Guldbagge Awards come true, soon after he created the National Film Agreement and the Swedish ...
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NAB Break up
NAB_ Break up National Austrialian Bank   Australians have always believed their four biggest banks, Commonwealth, ANZ, Westapc and NAB, work together fixing fees and eliminating competition. This perceived collusion goes to the heart of the well worn catchcry “All banks are bastards” or at the very least seeing them as out of touch and arrogant. NAB, like the other banks, needed to add ...
NS Bikes A tale of two Eccentrics
NS Bikes - A tale of two Eccentrics Last autumn Maciek and Wojtek took the new bikes for a spin in the mountains surrounding famous Austrian bike resort Leogang and we followed them around with a camera. Enjoy the video.     Link to the full story http://www.ns-bikes.com/a-tale-of-two-eccentrics,778,pl.htm
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