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Total: 123 results found.
Tag: Topics:Emotional Marketing
Help A Child Reach 5
Each year, in India, over two million children die before their 5th birthday due to infections that can be prevented by simple hand washing with soap. Of the children who die before the age of five, 44 per cent do not live past 28 days of their birth. (https://www.interpublic.com)  
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Royal Navy: Everyday
The Royal Navy is central to protecting our nation’s interests, using its global presence to neutralise threats, with or without a shot being fired. People like you, all over the world, are prepared to act at a moment’s notice, all in the name of serving their country. (https://www.royalnavy.mod.uk)
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Break the Barrier
Until confronted with an emergency, people don't understand that knowing first aid can be the difference between life and death. If you're not equipped to deal with an emergency, you're helpless. This blunt ad uses an invisible barrier to dramatise that feeling. A mother sees her son in trouble after he hits his head jumping into their swimming pool. She frantically leaps into the pool only to lan ...
The Tutu Project
The Tutu Project is proud to announce that they were chosen by Deutsche Telekom to tell their story of how Bob and Linda Carey have chosen to deal with breast cancer through inspiration, courage and love. "Things get great when People start sharing" -- It's under this motto that Deutsche Telekom will give true stories a platform as part of its future communication. The focus is on sharing spe ...
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Blind Art Project
We put this claim to the test again by providing a vivid description of Franz Marc’s painting “the Blue Horse” to blind children and then asking them to build it using LEGO bricks.  Blind and severely visually-impaired children were able to access the painting for the first time in their lives. With the help of LEGO they created their own three-dimensional works of art that were brought to t ...
NOT A BUG SPLAT
BBDO worked with local artists to install a super-sized portrait of a child in the fields of the heavily bombed north-west border region of Pakistan. Drone operators are confronted with the image, rather than anonymous ‘bug-like’ dots on their camera screen, persuading them to think twice. Aamir Allibhoy, General Manager of BBDO Pakistan said of the win: “Having consistently seen the wonderfu ...
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A Ticket to Visit Mum
British Airways, the United Kingdom’s largest airline in terms of fleet, routes and revenue, was looking for opportunities to increase North American sales. Bringing a family together helps British Airways increase ticket sales by 65 percent (https://ogilvyone.com)  
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Warchild Batman
The boy struggled to carry a jerrycan of water in a refugee camp until Batman turned up to help. They then spent the day playing a variety of games in the makeshift tents, sitting on tattered furniture and with old broken toys. The child grew tired and fell asleep on the superhero's shoulder only to wake up and realise that he is in fact being carried by his father during his emigration. (http://m ...
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Fearless girl
In honor of International Women’s Day 2017, we partnered with State Street Global Advisors to introduce the Fearless Girl to the world -- a statue of a daring young girl, standing strong on Wall Street. Why? Because companies with women in leadership perform better. The Fearless Girl was dropped on Wall Street in the middle of the night and became a global phenomenon within 24 hours. (.( https://w ...
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Museum of Feelings
  The Museum of Feelings was an interactive experience built to showcase the connection between scent and emotion. Visitors were taken on a sensory journey through the Museum, where Glade® fragrances acted as the muse to inspire visitors to explore their emotions. The exterior of the Museum changed color based on the mood of New York City. (http://www.scjohnson.com)
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HACKERVILLE
  The Most Dangerous Town on the Internet is a documentary series that explores the hidden places that blur the line between the physical and digital worlds. It unapologetically exposes the true face of cybercrime and reveals how online threats have real-world consequences. In 'Where Cybercrime Goes to Hide,' we explore the secret world of bulletproof hosting that’s hidden deep in undergrou ...
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Oscar di Montigny
Born in Milan in 1969, in the early part of his career he has gained professional experience as Marketing and Communication Director at some relevant international companies.Since he joined Banca Mediolanum in 2000, he has worked in 'Training & Development Department’ contributing to the creation and the launch of the 'School for the Development of Human Potential'. He has conceived, planned a ...
Unload Your 401k
  Unload Your 401k In the 15 years since Columbine, our nation has seen over 1.4 million people injured or killed by guns, and gun companies have made more money year after year. We brought victims of gun violence together to discuss the problem and to ask: How much of the gun industry's growth is actually coming from us all? (https://www.youtube.com)    
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First World Problems Anthem
First World Problems Anthem DDB New York announced recently that it is attempting to eliminate the #FirstWorldProblems hashtag on Twitter – the first mission to wipe out, instead of promote, a trending hashtag.#FirstWorldProblems showcases concerns that seem irritating to those living in wealthy, industrialized countries, yet come across as rather callous when compared to the issu ...
The Impossible Family Portrait
The Impossible Family Portrait Pereira & O’Dell has introduced for Skype three short stories for its “Stay Together” campaign that focus on family and friends keeping in touch over long distances. Their accounts are wildly different, heartfelt approaches to living apart from loved ones. The first of the series, “The Impossible Family Portrait,” tells the story of Denis&nb ...
The Perfect Daughter
The Perfect Daughter Promart is the new chain of stores specializing in home improvement Interbank group. Its stores are located in the countryside - Chorrillos , PRO -Ate Santa Clara , Trujillo , Juliaca , Chiclayo , Piura , Huanuco , and soon in Cajamarca , Sullana , Cusco, Huancayo and Pucallpa. (https://www.youtube.com)
Pocari Music Player
  Pocari Music Player A card made ​​of paper called a variety of music with just put on the LCD screen of the iPad, the content of the new sensation. (www.pocariplayer.jp)  紙でできたカードをiPadの液晶画面に載せるだけで様々な音楽を呼び出せる、新感覚 ­のコンテンツ。「SWITCH 2013年8月号」とiPadで体験できます。http://pocariplayer.jp      ...
Not Impossible's 3D Printing Arms for Children of War-Torn Sudan
Not Impossible's 3D Printing Arms for Children of War-Torn Sudan Just before Thanksgiving 2013, Not Impossible's Mick Ebeling returned home from Sudan's Nuba Mountains where he set up what is probably the world's first 3D-printing prosthetic lab and training facility. More to the point of the journey is that Mick managed to give hope and independence back to a kid who, at age 14, had both his ar ...
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Hands on Search
  Hands of Search This new concept in next-generation search married the capabilities of search and 3-D printing. (http://www.hakuhodo.jp)  
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Fragile Childhood - Monsters
  Fragile Childhood - Monsters Based on the premise that alcohol changes the way we behave – especially in the eyes of children – Havas Worldwide Helsinki created “Monsters”, a campaign film designed to provoke media debate. It encourages viewers to visit the organization’s Facebook pages and share their thoughts – even anonymously – on parental alcohol use. (http://www.havasworldwide.com ...
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