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Total: 36 results found.
Tag: Topics:Event Marketing
Laut Gegen Nazis "Like-Attack"
Laut Gegen Nazis "Like-Attack" (EN) Our first call to the online protest against the NPD in Facebook has been adopted with great success. Hundreds comment posts had to the administrators of the NPD Facebook page yesterday suffered and still take a lot of female users and users in the operation "Like Attack" part. Although the possibilities of online were to post demonstrators, limited fast, bu ...
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Klaus-Heidi Casefilm
Klaus-Heidi Casefilm Lufthansa are testing Swedes love for Berlin. All you have to do to win a new life is to change your name. To Klaus-Heidi. (http://ddb.se)
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TELEKOM GALLERY IN THE SKY EVENT
Égi galéria - TELEKOM GALLERY IN THE SKY EVENT Telekom and the company’s agency partners developed a special printer enabling anyone to "post” photos and messages, their most memorable moments on the night sky, using the Sky Gallery Facebook application. (http://www.telekom.hu)  
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Absolut Drinks in motion
FAB2014 Nominee: Absolut Drinks in motion e 100 million drink related searches are made globally each month. How do we make use of this existing behaviour and ensure that Absolut shows up in the search results? One video for every recipe on absolutdrinks.com would be a good start. But that’s 3,500 drinks… (http://tomorrowawards.com/)
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TUI BEER 'TUI CATCH A MILLION'
HEINEKEN NEW ZEALAND, TUI BEER 'TUI CATCH A MILLION' case study As a sponsor of NZ Cricket, Tui Brewery needed to create a better experience for more fans to come to games - and drink Tui. Change the way people watched the game - and get them to pay for it: get people to purchase and wear orange Tui ‘Catch a Million’ T-shirts to the game. Catch a six (like a home run) in the crowd with one hand. ...
The Concert in a Banner
The Concert in a Banner Axion introduced an internet-first :"Axion Banner Concerts, streaming live-gigs in the frame of traditional banners. They booked an impressive mediaplan on popular websites and organised a contest to select 25 young upcoming bands to play a concert in these 6 million banners. They also installed a voting system for the public to elect a winner. (http://www.bornoncloud9.be ...
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NIKE GRID ANALYSIS
NIKE GRID ANALYSIS: 15 DAYS. 48 POSTCODES. 12 500 MILES. LONDON IS YOUR GAMEBOARD In order to play, runners must register at the Nike Grid website, but they do not have to possess any items of technology to track their run. Instead, the game uses payphones across the city of London as check-in points before and after each run. The running grid covers 40 postcodes, and runners can choos ...
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Run With Ryan
Run With Ryan Along a life-sized, 60 foot video wall, top US Marathoner Ryan Hall demonstrates his marathon “race pace.” Fans can measure Hall’s stride. And if they’re tempted to race him, it’s an amazing lesson — what feels like a sprint is actually Hall’s speed for 26.2 miles. (https://vitropress.wordpress.com/)
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Generous Store
Generous Store To reconnect their brand with generosity and inspire people to see the positive effects of being generous Danish chocolate brand Anthon Berg opened the world’s first chocolate store where you couldn’t pay with cash or credit cards, just good deeds. The pop-up store was only open for a day and had people queuing up for one and a half hours to make generous promises towards a friend ...
Coca-Cola Happiness Flag
Coca-Cola Happiness Flag: It's Here! - 2014 FIFA World Cup™ The faces of football fans from 207 countries made it onto the pitch at Arena de Sao Paulo before the opening match of the 2014 FIFA World Cup as Coca-Colaunveiled “The Happiness Flag” before an estimated global audience of more than 1 billion people. The largest-ever, digitally produced Photomosaic® flag used more than 2 ...
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PUMA DANCE DICTIONARY
PUMA DANCE DICTIONARY - FULL LENGTH TRAILER The brief was to launch Puma's latest fragrance to a notoriously hard to reach 16-24 audience, more interested in talking to each other than listening to what brands have to say. Rather than advertise to them, they gave them something they could use – a social tool that could help them send messages to each other in a fun and unexpected way. Introducin ...
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T-Mobile Colormix Live
T-Mobile Colormix Live - The Event - Case Study Making of the official music video "Carbonfools - Sunset". The video was shot at Colormix, a live event sposnored by T-Mobile. (https://vimeo.com/)
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Coca-Cola Village
Coca-Cola Village Incredible case study of a facebook campaign in Israel, The Coca Cola village is one of the biggest summer event for children in Israel. This year, the Coca Cola village decided to use facebook to promote this summer camp. In This video you are going to discover a real creative use of facebook and how they put the virtual world of facebook with the real world. (https://www.yout ...
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Nike Catch The Flash
Nike Catch The Flash A combined street and online game where 50 Nike runners in fully reflective Vapor Flash Jackets were chased with camera flashes on Vienna's dark streets and, thanks to a GPS data trasferring app, online at the same time. (http://www.jvm.com/)
LEGO Builders of Sound - Making-Of
LEGO Builders of Sound - Making-Of For the launch of Star Wars 3D: Episode 1 Lego asked for an innovative and attention-grabbing promotion to advertise the LEGO Star Wars sets. (http://www.serviceplan.com)
CINDER Case Film - Grand Prix Innovation
CINDER Case Film - Grand Prix Innovation Lions Cannes Lions 2013 Cinder has since been open-sourced and has quickly taken on a life of its own with a huge global community not just using it, but contributing back with new source code, bug fixes and documentation. A number of technology giants are leaning on Cinder for products as well as R & D. Beyond commercial use, academic institutions ar ...
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