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Total: 68 results found.
Tag: Topics:Social Media Marketing
Valentine's flight
Valentine's flight  With approximately 63 destinations throughout South America, GOL Airlines has evolved into one of Brazil’s largest airlines. Attuned to the needs of its customer base, GOL Airlines continuously strives to expand and improve customer amenities. Because Internet connectivity is not available on its aircraft, the company realized that passengers needed an onboard  ...
MAGNUM Try Shoot Share
  MAGNUM Try Shoot Share Online networking sat at the heart of the spreadable substance system of Try-Shoot-Share. The organization fuelled conclusion pioneer informal exchange by welcoming the KFOFs to a restrictive sneak peak occasion in front of the official dispatch, where they found themselves able to devour a Magnum roused menu and join in a chocolate masterclass. The occasion parti ...
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Alzheimer Nederland - Alzheimer's Event
Alzheimer Nederland - Alzheimer's Event The Dutch Alzheimer’s Foundation wants to mobilize more and younger people in the fight against dementia, people for whom the disease is more remote. To do so we created a Facebook campaign that used friend’s photos to allow people to experience what it’s like to have Alzheimer’s disease. During the campaign, people were tagged in photos of events that nev ...
TNT's Mob City Twitter Script
TNT's Mob City Twitter Script Deutsch New York created Twitter Script to debut the primer of TNT's show Mob City. To get people to tune in to the premier they made the first television show to be adapted on twitter. For three days before it aired every word of pilot episode script was tweeted.  
Falcons
Falcons As an advertising agency, we strive to make emotional connections with our audience. But those connections don’t always come from the most expected sources. After years of sightings, two rare Peregrine Falcons decided to lay their eggs on the roof of Campbell Ewald – right in front of our security camera. They did the work. All we had to do was amplify it for the world. Hence, the birth  ...
World's First LIVE Tweeting Honey Badger
World's First LIVE Tweeting Honey Badger With the help of some innovative technology, we were able to transform one of the Jo'burg Zoo's very own animals into their official social media spokesanimal. We did this by creating a high-tech animal enclosure that enables the zoo's mascot, a resident honey badger named BG, to tweet about what he is doing and thinking throughout the day. As BG m ...
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THE PHOTOGENIC BEER KIRIN ICHIBAN
THE PHOTOGENIC BEER KIRIN ICHIBAN - Winner ADFEST 2014 Photogenic beer? The strong buzz around this original idea made the campaign a favorite in social media and a big winner for Kirin's Ichiban Shibori Frozen Draft. (http://www.hakuhodo.jp)
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Airbnb #SochiProblems
Airbnb #SochiProblems When journalists began tweeting about the harsh accommodations in Sochi using the hashtag #SochiProblems, Airbnb was quick to react by tweeting directly to journalists with available Airbnb listings in Sochi.Sochi 2014 has also been coined as the "Viral Games" and in this quick-thinking real time marketing effort on Twitter, Airbnb took the gold! Airbnb successfully made  ...
Century21 Breaking Bad
Century21 Breaking Bad There was a tidal wave of social media activity, too — more than 1.2 million tweets, with as many as 22,373 tweets per minute. The show creators delivered an epic finish, killing it in every way imaginable with this episode. (http://www.mullenloweus.com/)
Jaagore - Push the Pin
Jaagore - Push the Pin Power of 49, a Jaago Re initiative for women, was launched with an objective to awaken women, who form 49 percent of India’s voter base, inspiring them to cast an informed and independent vote and exercise the power they have to make or break a government in this forthcoming election. The campaign was conceptualised from the insight that women constitute 49 per ...
Heineken Fans of the world
Heineken Fans of the world Tribal DDB Amsterdam It's been created a platform that allows the different Heineken markets to tell their brand stories in a relevant and engaging way, while staying true to the brand. And to use each other’s stories to create a social super brand and a super social brand. Within just 3 months, over a million of new interactions. (http://www.ddbgroup.nl/en)  ...
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SHARE MY DABBA
SHARE MY DABBA Two channels made sharing food a reality – the on-ground Dabbawala network and social media. With the Share sticker they transformed the century old food-delivery network into a food-sharing network. The network itself distributed our Share stickers and communication cards, free of charge. Untouched-uneaten food in your dabba (lunchbox)? Just put the Share sticker on it. The dab ...
GT RIDE
GT RIDE Case Study Temperament in top form: Two mates challenge each other in our interactive film to see who gets to drive the fast car. The passenger doesn’t have much to laugh about during the road trip, getting made fun of by his driving mate again and again. Packed into the story, the viewer gets to know all about the most important highlights of the pro_cee’d GT, e.g. about the 204 PS en ...
SWEETIE
TERRE DES HOMMES NETHERLANDS - SWEETIE case study Terre des Hommes Netherlands raises the alarm about a largely unknown, but quickly spreading new form of child exploitation that has got tens of thousands victims involved in the Philippines alone: webcam child sex tourism. In less than two and a half months Terre des Hommes researchers were able to identify over 1,000 adults who were willing to  ...
Walkers - Ambient Sandwich Case Study
Walkers - Ambient Sandwich Case Study To prove that Walkers can make any sandwich more exciting, we planned a day of surprise events that would make the quiet village of Sandwich in Kent become national news. The events delighted local people, and through a PR strategy that combined traditional and social media, we engaged millions of people across the country. (http://www.amvbbdo.com/)
Coupons on Instagram
Åhlens Shot It Got It, coupons on Instagram - CASE STUDY To spread the word about Åhléns’ summer collection to a younger audience, they created a game only using Instagram and the screenshot function on smartphones. In three different Instagram videos products flashed by in high speed. If you were fast enough to capture an item in a screenshot, and post it, you got it at half-price. (http://www ...
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Volkswagen - Fox no Planeta Terra
Volkswagen - Fox no Planeta Terra - Twitter Zoom - English Volkswagen decided to sponsor the Planeta Terra Festival (big music fest in São Paulo) as it was a great opportunity to bring their trendy car, the Fox, closer to city's youth. Then came our challenge: spread the Fox message beyond the event walls, reaching every youngster in São Paulo. (https://www.youtube.com/)  
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Reebok The Promise Keeper
Reebok The Promise Keeper - Alexander Ovechkin ‘The Promise Keeper’ is the first online running application (website, iPhone/iPad-app and Android app) that will actually get you out and run. Every run you promise to make in your online calendar is automatically posted on the social network of your choice and spread to all of your friends. They will also be notified about whether you ran or not.& ...
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Eddy Terstall Twitflicks
Eddy Terstall Twitflicks | www.adzag.co Eddy's TwitFlicks is a spontaneous action where movie lovers of Netherlands with a simple tweet and a donation of your choice to help with the realization of the new film by Eddy Terstall , " Deal." To thank you for your donation Eddy makes a movie which you have conceived the idea as a donor. (http://www.eddystwitflicks.nl/)
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Visit Japan - Post from Japan
Visit Japan - Post from Japan Since the catastrophe in spring 2011 Japan have lost 36 percent of their tourists. In order to bring them back Japan need to show that now, one year later, it's both a safe and beautiful country to visit. We created a campaign where we get existing tourists to share their photos to the rest of the world. And thereby helping Japan to change its image. (https://vimeo. ...