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Max's favourites
Total: 27 results found.
Tag: Topics:Street Marketing
Philip Kotler
Philip Kotler (born May 27, 1931 in Chicago, Illinois) is an American marketing author, consultant, and professor; currently the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He is the author of over 55 marketing books, including Principles of Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, ...
Hijacked Highway
En verano, los limeños salen a la playa y para llegar usan la carretera Panamericana, que se caracteriza por estar saturada de publicidad exterior, pero no tan llamativa. Por esa razón decidimos intervenirla y secuestrarla. Hicimos la experiencia VR más grande del país, donde reemplazamos más de 40 publicidades exteriores con nuestros productos de temporada, los cuales podían interactuar con los p ...
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The Nest Address
Together with Enel Romania & The Ornithological Society of Romania, we created The Nest Address, a geolocation app that people can use to send GPS coordinates of any stork nest they see. It is the first mobile crowd-sourced initiative to keep storks safe. Anyone with a smartphone can now send nest locations, that will even receive physical addresses. The Nest Address is an easy- ...
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Say it Tika
To coincide with Māori Language Week, FCB initiated a partnership between Vodafone and Google Maps to improve the pronunciation of te reo Māori. New Zealanders were given the opportunity to visit the Say It Tika website and ‘pin’ incorrectly pronounced place names on Google Maps. (http://fcb.co.nz)  
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The most advanced sign on earth
The most advanced sign on earth It looks so simple... and that deception isn't an accident. Since the conception of Points, the goal has been to make it look as one would expect a directional sign should. Packing motors, gears, sensors, wiring, and a support structure into such a compact package, however, was far from an easy feat. Over the past three years, we designed and prototyped count ...
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The Exhibition of Bicycles' Abandoned Time
  The Exhibition of Bicycles' Abandoned Time In Tokyo, over 2 million bikes are being disposed on the city streets every year, creating huge litter, blocking traffic, as well as being esthetically disturbing. But despite this reality, these bicycles went largely unnoticed sitting in the same spot, day after day. Our hypothesis was that it’s because the problem was “invisible.” With COGOO, ...
Coca-Cola Velcro Billboard
Coca-Cola Velcro Billboard The aim was let people know about how the new Coca-cola Grip Bottle has a better grip for holding. So they made people experience the grip: the Velcro Poster. People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007. (http://www.demilked.com/)
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Target Kaleidoscopic Fashion
  Target Kaleidoscopic Fashion Spectacular 20 sensory-overloaded minutes fashioned out of 60+ dancers, an original visual program created by Daft Punk's light designers, a new pop symphony from one-half of N.A.S.A., and over 155 rooms of New York's Standard hotel? You could start with "Spectacular," but even that seems limiting.(www.mothernewyork.com)  
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THE 250KM WAVE
THE 250KM WAVE A 250km "Wave" Through different media, we welcomed the nearby occupants to 'do the wave' by the tracks amid the Shinkansen's test run and held 'The 250km Wave Across Kyushu' on the day. In a time surpassed by virtual correspondence, our test was to make a mind-boggling feeling of festivity inside of a manifestly obvious environment. Notwithstanding advertisements, we likewise dre ...
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Converse Canvas Experiment
Converse Canvas Experiment We designed the store to be a truly, engaging and creative experience, whilst aesthetically reflecting the artistic and rebellious nature of the footwear brand.(www.checklandkindleysides.com)
Daffy's Virtual Peep Show
Daffy's Virtual Peep Show We drew Times Square traffic into the new Daffy’s Store by communicating the off-price retailer’s high fashion, low price position. Creating a peep show enabled us to show customers what %80 off REALLY looks like. Link: http://devitoverdi.com/daffys-peep-show/
The Street Store
The Street Store - Official video 2014 We created The Street Store – the world’s first rent-free, premises-free, free “pop-up clothing store” for the homeless, found entirely on the street and stocked by donations. (http://www.mcsaatchiabel.co)  
Coca-Cola Rainbow Nation
Coca-Cola Rainbow Nation - 20 years of democracy in South Africa In South Africa, a young democracy that has been dubbed 'The Rainbow Nation', April is Freedom month and 2014 marks the 20th anniversary of this democracy. In celebration of this, Coca-Cola are literally creating rainbows. Using sunlight, water, some fancy science and a little bit of magic, rainbows popped up all over the Johanne ...
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MegaFaces
MegaFaces - Sochi 2014 MegaFon Pavilion AXIS/Asif Khan/iart MegaFaces Pavilion in the Olympic Park in Sochi was an interactive high-tech structure with gigantic 3D portraits of dozens thousands of Russian fans shown on one of its walls by means of a special technical solution. Each visitor of the pavilion could take part in 3D scanning and find their place in history. 3D po ...
Laut Gegen Nazis "Like-Attack"
Laut Gegen Nazis "Like-Attack" (EN) Our first call to the online protest against the NPD in Facebook has been adopted with great success. Hundreds comment posts had to the administrators of the NPD Facebook page yesterday suffered and still take a lot of female users and users in the operation "Like Attack" part. Although the possibilities of online were to post demonstrators, limited fast, bu ...
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The Magic of Flying
Cannes Direct. GP a The Magic of Flying di OgilvyOne London per British Airways ‘The magic of Flying’ for British Airways aims to remind people how magical flying can be. The ads are located on digital billboards in Chiswick and Piccadilly and interact with aircraft in the sky thanks to custom-built surveillance technology. (https://ogilvy.co.uk/)
TNT "Dallas" Gas Station 2014
TNT "Dallas" Gas Station 2014 Cannes lion gold To launch “Dallas” season three premiere they gave the fans what they want. Rebrand a real gas station in NYC, have “Ewing Energies” sell it for $1.98 a gallon and let the most powerful oil family in the U.S. infiltrate the real world to do what they do best: use cut-throat business practices to bring the competition to it ...
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DHL TROJAN MAILING
DHL TROJAN MAILING case film The competition carried our parcel as well as our message. This message not only amused pedestrians in the street but also spread all over the world. With over 4 million views within the first days the video was among the 10 top most popular Youtube videos and become number one topic on twitter. Then blogs, the press and TV stations all over the world joined in. In t ...
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eBay - Havas Worldwide Australia
eBay Cannes case study - Havas Worldwide Australia Working with eBay’s developers, Havas modified their search algorithm on a themed microsite to deliver results based on two search terms rather than one, creating pages of truly unique gift ideas. To create content, TVCs and drive earned media, they showcased two mums who have a really tough time buying at Christmas, and helped them find pr ...
PhotoCity Gameplay Tutorial
PhotoCity Gameplay Tutorial PhotoCity is a game for reconstructing the world in 3D out of photos. Players take pictures of building exteriors from all different angles, which are then used to automatically generate 3D models and calculate virtual ownership of the buildings. (http://grail.cs.washington.edu/)
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