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Total: 323 results found.
Tag: Type of content:Video case study
Hope
El Comité Internacional de la Cruz Roja (ICRC) trabaja para concienciar sobre esta causa. La idea es muy clara: cada vez que se ataca un hospital, no solo se está acabando con la vida de cientos de médicos y personal sanitario, también con la vida de todas las personas que viven alrededor del hospital y que no pueden ser atendidas. (http://www.srarushmore.com)    
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Astronaut Reality Helmet
NatGeo’s new series “One Strange Rock” is all about giving viewers a different perspective of our planet. To promote it, we created a piece of technology designed to do exactly that. The Astronaut Reality Helmet gives viewers an astronaut’s perspective of earth and provides a space experience no VR headset can deliver. (https://www.mccannny.com)        
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The Route
When a rescue team opens the “Emergency Route” app and goes out, it immediately sends a message to the digital billboards that are 1 km ahead, asking drivers to leave the left lane free in advance (https://saopaulo.yr.com)  
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The rape tax
A rape victim’s brutal nightmare doesn’t end after the rape. In the U.S., 9 out of 10 victims are forced to pay an average $1,000 in hospital bills after an attack. The National Organization of Victim Assistance (NOVA) created an online platform, RapeTax.com, that empowers victims to turn these bills into the story of their own rape – to shine a light on this injustice and show the steep cost they ...
The Equality Bill
Wait a minute. Get me the bill with Evita’s face on it! It’s worth 27 pesos more than the other bill with a man’s face. Unfair? Of course. And here’s the real deal—From Buenos Aires, we have a case making gender inequality a tangible matter, not just a concept or a cause, but a true and hard reality to live by one bill at a time. Brilliant.  (https://download.havas.com)      ...
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The Pirate Subtitles
Piracy isn’t smart. It’s damaging the entire entertainment industry. To make our point, we outsmarted the pirates by hacking into the subtitles of illegally downloaded movies. The free media impact spread way beyond a bunch o ...
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Posts into Letters
Area 23’s “Post Into Letters” initiative, created in partnership with Change the Ref, transforms social media posts into handwritten letters to Congress, in order to make it easier for people to demand action on gun control in a uniquely powerful way. (https://postsintoletters.com)  
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Welcome Home
Apple launched HomePod. A smart-speaker that can re-architect the acoustics of any space to deliver the highest-fidelity sound. Coupled with the intelligence of Siri and Apple Music integration, HomePod takes the home listening experience to a whole new level for anyone who loves and respects music. (http://tbwa.com)  
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Christmas 2117
This festive ad looks into the future where AI is in control and humanity lives in the woods. When one bot discovers an old Christmas movie, it embarks on a mission to find out what makes Christmas so special. In the woods, he finds the answer. (https://www.dandad.org)  
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Made of Music
To celebrate the 30-year-anniversary of his first and only solo album, Por Diferentes Caminhos, world-renowned Brazilian musician Hermeto Pascoal returned to the studio with Budweiser to record new songs for a digital tribute. Guided by Hermeto’s unique experimentalism and inspired by Budweiser’s 140 year history, is been developed a digital platform called 'Made of Music,' which translates ...
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Premmie Proud
They helped the families of premmie babies transform their approach to sharing the good news. (http://www.bwmdentsu.com)  
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Visit Victoria
A way to visit Victoria from a different perspective. (https://www.visitmelbourne.com)
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#RedefineWomen
We created #RedefineWomen – a social movement that appealed to Google to update their definitions. Within a week, Google: define began to change their meanings to define words, not women. (http://hosthavas.com)  
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Stop It At The Start
 The Australian Government has launched 'Let's Stop It At The Start' - a primary prevention campaign, jointly funded by all governments aimed at reducing violence against women in future generations. Violence against women doesn’t just start – it grows from a young age. This campaign seeks to get all Australians to recognise how their day-to-day behaviour could enable future violence to  ...
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Vodka Cruiser TV
Vodka Cruiser, an iconic Australian brand, was leading the RTD market, despite it being a shrinking category. But it needed to convince the target audience of millennials to stop seeing Vodka Cruiser as a brand from their past, and start seeing it as a modern symbol of youthful confidence and dynamism. “VCTV” was the category’s first Facebook Live show in Australia. The collaboration between  ...
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Hahn Ultra
This is the story of the launch of Hahn Ultra. An ultra-low alcohol beer that had to simultaneously define a role for itself and the ultra-low alcohol category, amid declining beer sales, craft beer dominance and distribution challenges. (https://www.effies.com)  
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Bloody Idiot
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Meet the Tinkletons
Every December, Aussies are force-fed cheesy American white Christmas movies; they sing carols about sleighbells and snow, and don Santa’s red jacket, white beard and big black boots, even though the mercury is sliding up to 40 degrees. And if that’s not enough, people from the North who have settled in Australia, constantly whinge that Christmas Down Under doesn’t feel like ‘real’ Christmas. ...
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Dream
The impact of humans on the life of animals is showed through a competing animated film that features several animals in different parts of the globe singing "I dreamed a dream" from Les Miserables as we watch their dream of a life being ruined by ruthless humans. Humans continue to be the biggest cause of animal extinction. It's important to raise awareness of the impact we all have over the ...
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Worlds Apart
We are never as open as we think we are. We look for views that correspond and reinforce our own, fuelling our preconceptions for the kind of people we’ll like, and those we won’t. These pre-conceptions are the enemy – they stop us looking for what unites us and they shut us down from each other. The idea was to prove, with real people and real conversations, that there is more that unites us than ...
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