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The Riderless Bike

Every year, the Steve Waugh Foundation conducts ‘The Captain’s Ride’; a 6-day cycle through NSW that aims to raise much-needed funding for the 400,00 children suffering from Rare Diseases. The trouble was, the children couldn’t participate in the ride… Until now.The Riderless Bike is a fully autonomous children’s bicycle with an empty seat, fitted with GPS and a 360 camera, offering a first-person viewpoint of the ride to raise awareness of the cause and help to raise $850,000 for children in need. (http://hosthavas.com)

Tags: Industry: No Profit
Company: Steve Waugh Foundation
Agency: Havas
Country: Australia
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Game
Type of content: Commercial
Language: English
Level: Market level - Changing the activity
Topics: Fundraising