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The Cookbook You Can Cook

A promotional item from Stouffer’s embeds seasoning within the pages of the cook-able cookbook
For the recycling fiends out there who wish there was a way to reuse recipes in a new way, this cookbook is for you. Stouffer’s has unveiled a cook-able cookbook as part of their promotion for the brand’s new seasoning wraps. (https://www.thedailymeal.com)
 
Tags: Industry: Food
Company: Stouffer
Agency: Wing
Country: United States
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Matrioska
Type of content: Commercial
Language: English
Level: Product level - Product
Topics: Creativity