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AAMI Smartplates

AAMI SmartPlates, a real-time drive tracker and coach that sits at the centre of a new digital learning eco-system: connecting young drivers, parents, instructors and road authorities for the first time. The AAMI SmartPlates mobile app tracks every detail of every drive, so Learners can focus on the road while their practice hours, routes, road type, weather and traffic density, are monitored and recorded in real-time. Captured data gets crunched into skills sets so Learners, parents and instructors can gain a complete picture of their progress, what they're mastering and what needs improvement via a personalised learning plan. (https://www.ogilvy.com)

 

Tags: Industry: Insurance
Company: AAMI
Agency: Ogilvy Mather
Country: Australia
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Safety
Type of content: Research
Language: English
Level: Market level - Changing the activity
Topics: Marketing innovation