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Coins of Hope

In Europe, every two minutes a child is reported missing. Some remain missing for years. Child Focus, the Belgian Centre for Missing Children, never gives up hope. So, we had to create a reminder to make sure these children are never forgotten. The country created one million 2 euro coins with the face of a missing child: Liam Vanden Branden, who has been missing for 20 years. Each coin also shows the website to renew attention for all missing children. (https://www.wunderman-antwerp.be)

 

Tags: Industry: No Profit
Company: Child Focus
Agency: These Days
Country: Belgium
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: 3d Printing
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Social Media Marketing