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Discover Fleetlights

Direct Line has created a way to make people safer in darkly-lit areas: Fleetlight drones that light your way on the path ahead. The prototype service: a fleet of flying torch drones, are responsive to an individual’s movements and controlled via a bespoke app. (http://saatchi.co)

Tags: Industry: Insurance
Company: Direct Line
Agency: Saatchi Saatchi
Country: United Kingdom
Prize: Cannes Lion Prize
Year: 2017
Creative Concept: Technology
Type of content: Video case study
Language: English
Level: Market level - Changing the activity
Topics: Marketing innovation