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Lynx Anarchy Deodorant

LYNX Anarchy Deodorant: The World's First Invisible Ad

Lynx produce some seriously innovative digital work the world over (AXE in other countries) and probably none more so than this campaign that’s just launched in Australia, with the world’s first invisible ad installation using special LCD screens that can only been seen with polarised lenses. (http://www.digitalbuzzblog.com/)

Tags: Industry: Advertising,Beauty
Company: Lynx
Country: Australia
Year: 2012
Creative Concept: Glass,Invisible,Surprise
Language: English
Level: Marketing mix level - Advertising