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Snickers Google Misspellings

Snickers Google Misspellings

Snickers came up with a new way to tell their 'You're Not You When You're Hungry' story in the digital space. AMV BBDO & Mediacom worked with Google technology to bid on misspellings of the 500 most commonly searched terms. Each time someone misspelt a word they were given a tailored message to "Grab yourself a Snikkers" as "Yu cant spel properlie wen hungrie." Without seeding, it reached over 500,000 people within three days of launch. (https://www.youtube.com)

Tags: Industry: Advertising,Food
Company: Snickers
Country: Worldwide
Year: 2013
Language: English
Level: Marketing mix level - Advertising
Topics: Brand Marketing