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DDB Mudra's campaign for 'Aarambh'

Cannes Lions 2013: DDB Mudra's campaign for 'Aarambh'

This campaign is a good example of a integration in a different way. Not typically through their use of marketing channels but through what it is actually portraying. This advert is an example of product design as well as a campaign to help school children, in less economically developed countries, have sufficient equipment and supplies for them to use. (https://www.youtube.com/)

 

Tags: Industry: Education,Manufacturing,No Profit
Company: Aarambh
Agency: DDB
Country: India
Prize: Cannes Lion Prize,Spikes Asia
Year: 2013
Language: English
Topics: Social Marketing