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Chipotle - Back to the Start

Chipotle - Back to the Start Case Study (Cannes 2012)

A stop-motion animation shows the benefits of sustainable farming. In it, a farmer grows his farm into an industrial animal factory until he realizes the benefits of sustainable farming - and turns it back. All proceeds go to the Chipotle Cultivation Foundation. (http://creativity-online.com/)

 

Tags: Industry: Advertising,Food
Company: Chipotle
Agency: Creative Artists Agency
Country: United States
Prize: Epica Award
Year: 2012
Language: English
Topics: Brand Marketing