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HP's ePrint Live Cannes Case Study Video

HP's ePrint Live Cannes Case Study Video

A two hour live streamed comedy show and video series on YouTube and Facebook, with skits based on viewer suggestions sent in via ePrint, technology that allows you to print using a mobile device. Anticipation was driven by live event, media relations, and social influencer campaign. (https://www.youtube.com/)

Tags: Industry: Printing
Company: Hewlett-Packard Company,HP
Agency: Proximity
Country: Canada
Prize: Caples Awards
Year: 2011
Type of content: Video case study
Language: English
Topics: Brand Marketing