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The World Park Interactive Museum

The World Park Interactive Museum @ New York's Central Park

NYC really illustrates the power and potential of QR codes in public programming. World Park turned Central Park into part Easter Egg hunt, part interactive board game through a series of temporary signage installations with cleverly integrated QR codes that take the user’s smartphone to a question relating to the specific location (along with a rich media answer). The installation could be played as a game, competing against companions using a built-in scorecard. (http://www.intublog.com/)

 

Tags: Industry: City,Tourism
Company: Central Park
Agency: Magma
Country: United States
Prize: One Show
Year: 2010
Language: English
Topics: Marketing innovation