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Life-saving Cable Project

Life-saving Cable Project

To prompt blood donations, Y&R created and patented an innovative cable which allows people to donate energy from one phone to another. The message is simple: “Donate energy to save a phone. Donate blood to save a life.” (http://yr.com/)

 

Reference: http://lifesavingcable.com/

Tags: Industry: No Profit
Company: Nar Mobile
Agency: YR
Country: Azerbaijan
Prize: London International Awards
Year: 2014
Language: English
Topics: Social Marketing