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A Million Reasons to Believe in Thailand

[Hi-Res] A Million Reasons to Believe in Thailand [2 Gold Cannes Lions & FOMA Winners 2013]

Coca Cola as the ambassador of “Happiness” wanted to reverse the tide of bad news, inject positivism and uplift the country’s mood. The campaign did more than just raise the bar for media creativity; instead, Coca-Cola Thailand raised the morale of the whole nation bringing back happiness to the “Land of Smiles”. (http://lbbonline.com/)

Tags: Industry: Advertising,Beverage,No Profit
Company: Coca Cola
Agency: Initiative
Country: Thailand
Prize: Cannes Lion Prize
Year: 2013
Language: English
Topics: Social Marketing