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DUMB WAYS TO DIE

DUMB WAYS TO DIE - case study

Trains travel in a straight line. If you get hit by a train, you’ve probably done something wrong which makes getting hit by a train one of the dumbest ways to die. A mix of offbeat humour, a catchy tune and a collection of amiable animated characters to launch our message as an online music video under the compelling title Dumb Ways to Die. (http://mccann.com.au/)

Tags: Industry: No Profit,Television
Company: Metro Trains
Agency: McCann
Country: Australia
Prize: Cannes Lion Prize
Year: 2013
Language: English
Topics: Emotional Marketing