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HELP I WANT TO SAVE A LIFE

HELP I WANT TO SAVE A LIFE

Most marrow donor programmes rely on the family and friends of patients, or an occasional event, to recruit new donors. But this requires a huge number of man-hours and usually only yields a few dozen registrations. But by making marrow registration a part of an everyday act, and a part of a mass-produced consumer product, we're reaching a huge, new audience and reinventing the way marrow registration is done. The Marrow Donor Registry desperately needs more people. But, unfortunately, they're not making it easy on themselves. Today registering as a marrow donor is a complicated and confusing process. When really it's as easy as sending in your name and a couple drops of blood. So we set out to recruit thousands of new donors by making this process incredibly simple. We put a simple marrow registry kit into a box of over-the-counter bandages, and turned an everyday act into a chance to save a life. (https://www.youtube.com/)

 

 

Tags: Industry: No Profit
Company: Help Remedies
Agency: Droga5
Country: United States
Prize: Cannes Lion Prize,DAD Awards,One Show
Year: 2012
Language: English
Topics: Social Marketing