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Cardeñosa´s redemption for Terra Sports

Cannes Lions Winner - Case Study "Cardeñosa´s redemption" for Terra Sports

Terra commissioned DDB to create a campaign that generated traffic and publicized its sports website during the South African World Cup between June 11th and July 11th 2010. To accomplish this, we decided to use Julio Cardenosa, a former player on the Spanish national team, well known for having missed an extremely easy goal during the 1978 Argentina World Cup. This was unfortunately an error that eliminated Spain from that championship and made him famous for being the player with the worst luck in the history of the Spanish national soccer team. (http://www.ddb.com/)

 

Tags: Industry: No Profit
Company: Terra Sport
Agency: DDB
Country: Brazil
Prize: Cannes Lion Prize,Eurobest
Year: 2011
Language: English
Topics: Social Marketing