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Douwe Egberts - Bye Bye Red Eye

Douwe Egberts - Bye Bye Red Eye

Early morning departures are an arduous aspect of airline travel most passengers are familiar with, to which Coffee Company Douwe Egberts have offered respite. Coming up with a device that promises to ease the drudgery of airport lounge waiting rooms, the brand have produced the world’s first yawn detecting vending machine, Bye Bye Red Eye, installed at Johannesburg’s O.R Tambo International Airport. Pairing together a coffee dispenser with facial recognition software, the vending machine is designed to recognise facial movement, and when it detects a yawn, dispense a coffee, free of cost. (https://www.prote.in/)

 

Tags: Industry: Advertising,Beverage
Company: Sara Lee Corporation
Country: South Africa
Prize: Caples Awards
Year: 2013
Language: English
Topics: Emotional Marketing