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PUMA DANCE DICTIONARY

PUMA DANCE DICTIONARY - FULL LENGTH TRAILER

The brief was to launch Puma's latest fragrance to a notoriously hard to reach 16-24 audience, more interested in talking to each other than listening to what brands have to say. Rather than advertise to them, they gave them something they could use – a social tool that could help them send messages to each other in a fun and unexpected way. Introducing the Puma Dance Dictionary. Before there were words, texts and tweets, we had body language. At the heart of the Dance Dictionary is a unique messaging platform, translating words into dance. We didn't just create an integrated marketing campaign, we invented a whole new language. (http://www.grey.co.uk/

 

Tags: Industry: Advertising,Music,Sports
Company: Puma
Agency: Grey
Country: United Kingdom
Prize: Ciclope USEurope
Year: 2013
Language: English
Topics: Event Marketing