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SHARE A COKE

#CannesLions 2012 Gold Outdoor: SHARE A COKE

COKE has always been an integral part of people coming together. But in our digital world, the way we connect has changed. We had to jump start some real conversations – with people you may have lost touch with, or were yet to meet. And nothing reminds you more of someone than their first name. So we printed the 150 most popular Australian names on COKE bottles and invited Australians to share a COKE, once more becoming part of people coming together with the best conversation starter of all – your first name. (http://www.ogilvy.com.au/)