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Dexter Transmedia Case Study

Dexter Transmedia Case Study by Modernista! & Showtime... via JawboneTV

The television show Dexter is one of many popular television series to utilize multiple media platforms to engage audiences and help them become storytellers in their own right. Dexter as transmedia narrative was was born from the book “Darkly dreaming Dexter” by Jeff Lindsay published in 2004. The book and corresponding television series focus on the life and crimes of Dexter Morgan, a Miami Police Department forensics analyst and neighborhood serial killer. (https://transmediacommons.wordpress.com/)

Tags: Industry: Television
Company: Showtime
Agency: Modernista SCVNGR
Country: United States
Year: 2010
Language: English
Topics: Viral Marketing