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Dog-A-Like / PEDIGREE

Dog-A-Like / PEDIGREE

An integrated campaign led by the Dog-a-Like app that aimed to re-home as many dogs to good Australian homes as possible. (http://www.whybintbwasydney.com.au/)

Tags: Industry: No Profit
Company: Mars, Incorporated
Agency: TBWA
Country: Australia
Prize: Caples Awards
Year: 2011
Language: English
Topics: Emotional Marketing