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Max's favourites

Harvey Gabor - Re-imagining Coca-Cola

Project Re: Brief - Harvey Gabor - Re-imagining Coca-Cola, "Hilltop"

With the help of Billy Davis and Roger Cook, this line became a song and was recorded by The New Seekers, a popular British singing group. However it was art director Harvey Gabor’s idea to create ‘The First United Chorus of the World’, transforming Backer’s song into a joyous celebration of unity and resulting in one of the most memorable commercials in history. The response to the commercial was unprecedented. (http://www.projectrebrief.com/)

 

Tags: Industry: Advertising,Beverage,Computer,Music
Company: Google Inc.
Country: United States
Year: 2012
Language: English
Topics: Emotional Marketing