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Reebok The Promise Keeper

Reebok The Promise Keeper - Alexander Ovechkin

‘The Promise Keeper’ is the first online running application (website, iPhone/iPad-app and Android app) that will actually get you out and run. Every run you promise to make in your online calendar is automatically posted on the social network of your choice and spread to all of your friends. They will also be notified about whether you ran or not. Every run promised generates personal updates that also works as ads for Reebok ZigTech. (http://www.fb.se/)

Tags: Industry: Sports
Company: Reebok
Agency: Forsman Bodenfors
Country: Sweden
Prize: One Show
Year: 2011
Language: English
Topics: Social Media Marketing