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IKEA 365 campaign

IKEA 365 campaign

The IKEA 365 campaign case study, launched to demonstrate the range of what IKEA has on offer. The guys created 365 unique “in store” TV ads, shooting up to 15 in a day at stages to ensure they would be far enough ahead to deliver daily ads that would feature both online and randomly across TV stations. (http://www.digitalbuzzblog.com/)

 

Tags: Industry: Home electronics Home Appliances
Company: Ikea
Country: Netherlands
Year: 2011
Language: English
Topics: Advertising