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ASICS - ING New York City Marathon

ASICS - ING New York City Marathon 'Support Your Marathoner' Program

As a long-time sponsor of the New York City Marathon, ASICS needed a spectacular stunt to engage fans and drive awareness during marathon week. Our solution: a one-of-a-kind custom-built treadmill that only runs at one speed, the speed of Ryan Hall, America’s fastest Marathoner. Mounted to the back of a truck that toured around New York City, the treadmill challenged New Yorkers to see how long they could hold the pace. CNN International, ESPN, and ABC News all featured the treadmill in their broadcasts and on social media. (http://www.vitroagency.com/)

Tags: Industry: Advertising,clothing,Sports
Company: Asics
Agency: Vitro
Country: United States
Year: 2010
Language: English
Topics: Social Marketing