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IBM Changes Color To Match Your Outfit

IBM Ad Changes Color To Match Your Outfit

In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales. This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work. (http://www.bcreative.al/)

Tags: Industry: Banking
Company: Ibm
Agency: Ogilvy Mather,Ogilvy Mather New York
Country: United States
Prize: London International Awards
Year: 2010
Language: English
Topics: Brand Marketing