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Last Call by 13th Street

Last Call by 13th Street the First Interactive Theatrical

The call coming from inside the theater. That's the thought behind Last Call, an interactive horror film in which the main character calls a random audience member for help. In Last Call, a new German movie, the characters are finally willing to listen.Audience members supply their cell numbers at the beginning of the screening and, at one point in the movie, one phone is selected to receive a call from the character on screen. Voice recognition software listens for the moviegoer's commands and the story unfolds based on their instructions. From the looks of things it seems like it's a "left" or "right," "stay" or "flee" type of thing, so your exhortations for the main character to take off her clothes will likely go unfulfilled. (http://gizmodo.com/

Tags: Industry: Cinema
Company: 13th Street
Agency: Jung Von Matt
Country: Germany
Year: 2010
Language: English
Topics: Emotional Marketing