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BALD CARTOONS PR Cannes Lions 2014

BALD CARTOONS PR Cannes Lions 2014

The initiative saw more than 40 children’s cartoons – including Garfield, Snoopy, Hello Kitty, and Popeye – become bald in support of children with cancer. Special episodes aired on TV, alongside content in newspapers, featuring the ‘Bald Cartoons’, driving home the message that children with cancer deserve to be seen like any other child. (http://www.ogilvy.com/)

 

Tags: Industry: Television
Company: Graacc
Agency: Ogilvy Mather,Ogilvy Mather Sao Paulo
Country: Brazil
Year: 2014
Language: English
Topics: Social Marketing