Log in Register

Login to your account

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *

Search Ideabase

Industry
Company
Agency
Country
Prize
Year
Type of content
Language
Level
Topics
Max's favourites

THIS IS WHOLESOME

THIS IS WHOLESOME PR Gold Cannes Lions 2014

"We are tapping into a cultural insight that is very much about the change in the family dynamic and composition in America today. We relaunched the brand and talked to kids. That was the first time in a decade that we had national advertising campaign support beyond in-store S’mores. We’re now talking to parents and the cultural insight is that the family composition and dynamic is different, but what is the same with our product and with those families is positioning around wholesome connections." (http://www.adweek.com/)

 

Tags: Industry: Advertising
Company: Honey Maid
Country: United States
Year: 2014
Language: English
Topics: Social Marketing