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Club Mahindra

Case:Silver in DisplayCategory- Club Mahindra

To entice holiday-goers to join Club Mahindra for their next sojourn, we sent prospects a brand new travel companion – a travel bag! But to help them take this companion on an unforgettable trip, we sent it locked. To get the combination, they simply had to give us a call. The twist to the tale – the pitch of amazing holidays waiting to happen wasn't made by the brand but by the chatty bag itself! (http://adsoftheworld.com/)

 

Tags: Industry: Advertising,Travel
Company: Club Mahindra
Agency: MC Saatchi
Country: India
Year: 2014
Language: English
Topics: Brand Marketing