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Coca-Cola Happiness Vending Machine

Guerilla Marketing Example - Coca-Cola Happiness Vending Machine

A Coca-Cola vending machine delivered “doses” of happiness – everything from fresh flowers to pizza – to unsuspecting students on a college campus in New York. The hit viral video inspired dozens of similar stunts around the world and left Coke fans forever wondering, “Where Will Happiness Strike Next?” (http://www.coca-colacompany.com/)

Tags: Industry: Advertising,Beverage
Company: Coca Cola
Agency: Definition 6
Country: United States
Prize: New York Festival
Year: 2010
Language: English
Topics: Social Marketing