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McDonald's - Fruit Match

McDonald's - Fruit Match

For the launch of iced smoothies we created perhaps the world's tightest integration between mobile and commercials on TV. By using McDonald's Sweden Smartphone app in could be in real time play a gissnings games against TV ad and win a Smoothie. (http://ddb.se/)

 

Tags: Industry: Advertising,Food
Company: McDonald's
Agency: DDB
Country: Sweden
Year: 2014
Language: English,Swedish
Topics: Brand Marketing