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SPEAKING EXCHANGE

SPEAKING EXCHANGE - Cannes Lions 2014 Winner Case Study

Students want to practice English, and elderly people someone to talk to. Therefore, CNA English school creates a way for them to meet each other: Speaking Exchange, an educational project that connects students and seniors over the Internet. Thus, a conversation exercise is also an act of solidarity and personal growth. It is an exchange in which everyone wins. (http://cna.com.br/)

 

Tags: Industry: Advertising,Computer
Company: CNA English School
Country: Brazil
Year: 2014
Language: English
Topics: Emotional Marketing