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BNP PARIBAS WE WERE THERE

BNP PARIBAS WE WERE THERE

To celebrate 40 years of partnership between BNPP and Roland-Garros, we created a virtual Roland-Garros to gather 39 years of personal stories by giving the floor to all the people who lived this tournament : players, referees, ball boys, spectators, ... The videos of the memories were embedded in the 3D stadium on the exact spot where they took place Then, for the 4Oth year, we gave a chance to all tennis lovers to write the future best stories of the 2013 edition like giving the trophy to Nadal, become a ball boy… Because Roland-Garros is not just the story of two players, but of all of us. (http://www.dandad.org/)

 

Tags: Industry: Advertising,Banking
Company: BNP Paribas
Agency: Sid Lee Paris
Country: France
Prize: Eurobest
Year: 2013
Language: English
Topics: Brand Marketing