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SONY PLAYSTATION

SONY PLAYSTATION - THE LAUNCH OF GREATNESS AWAITS case film

Seven years after its troubled PS3 launch, PlayStation faced the most important console launch in the most critical year of the brand’s history. How would we turn the tide? By flying in the face of the industry trend toward entertainment over gaming and launching a single-minded idea that would speak to the brand’s legacy – and directly to gamers hearts. And so “Greatness Awaits” was born. This new positioning, “Greatness Awaits”, now lives across all PlayStation channels. (http://www.bartleboglehegarty.com/)

Tags: Industry: Advertising,Videogame
Company: Sony
Agency: BBH
Country: United States
Prize: Cannes Lion Prize
Year: 2013
Language: English
Topics: Brand Marketing